Shopify - A shop in minutes, a business for life.

15
Apr

Shannon

comments 13

Great news, Shopify users!

Web Design For ROI: Turning Browsers into Buyers & Prospects into Leads is a fascinating new book written by Lance Loveday and Sandra Niehaus. The book is filled with useful, practical advice on how to design your website to really give you results. And we’re bringing one of the authors to you!

The co-author of the book Web Design for ROI, Lance Loveday, will be doing a virtual interview right here on pixelSoup – and you’re invited to submit your questions. Anyone who submits a question will be eligible to receive one of two copies of the book we’ll be giving away. So ask away! We’ll use the most thought-provoking questions in the interview, to be posted here next week.

In this book you’ll learn:

  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
    o Landing pages
    o Home pages
    o Category pages
    o Detail pages
    o Forms
    o Checkout processes

Packed with helpful examples from a wide variety of sites.

Interested? You can read more about the book including a sample chapter, or read the blog and see other interviews the authors have given and more discussion about the book. You can also read more about Lance Loveday here. And of course, you can buy Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads too!

Are you interested? Do you have a question for Lance? Want to ask about web design, about results, about a specific issue you’re facing? Get creative and ask them all! Please post your questions by next Tuesday, April 22 if you want them considered for the interview. Submit your questions here in the comments or email me directly – shannon at jadedpixel dot com.

Comments (13)

Melany Gallant

Is it better to have a PPC ad link to a landing page or a product page? Or does it really matter?

thanks!


Melany Gallant

Is it better to have a PPC ad go to a landing page or a product page? Or does it matter?

Thanks!


Jonathan Briggs

Do you think the choice of payment partner (PayPal, Protx, Google Checkout etc) affects users willingness to purchase?


Marcelo Alvarez

Can you please talk about websites bounce rate and what to do to avoid this common problem? Could you give some tips on how to deal with this issue in Blogs?


Chelsea Bell

What is considered to be a ‘good’ bounce rate for a hard-goods e-commerce site?


Ryan

What are your 5 top tips for designing a website to be more ROI friendly? What’s the 1 thing that everyone should take the time to do?


Aydin Mirzaee

How Important is Google PageRank for shopping websites and what is the best strategy to up ones page rank?

Aydin.


Bill Hall

What is the best way to turn people who need a website into clients? We know a lot of people need sites, but they are hesitant to have one built.


Tom Scott

Now that we have services such as Shopify, which make delivering a simple e-shop to market so quick, how important is market research is in this context?


John Rawsterne

We hear a lot about semantic XHTML, W3C standards, tableless designs etc. How important do you think these ideas? Will the underlying XHTML, CSS and Javascript affect conversions or is it just the visual appearance of the site that is important?


Troy Davis

What are the 2 changes to Shopify that have translated into the biggest increases in conversion (for prospects considering becoming shopkeepers, or for end buyers)?

If you can say, what was the % increase, and how was that compared to your expectations?

PS, congrats on the book!


Sales Leads

Wow! This is indeed a great book on Sales Leads i.e; webdesign for ROI. This book is related to simple tips to increase web sales/leads by 10% – 50% (or more). I recommend that everyone should own this copy in order to increase the sales volume.


tlyvwnbdku

Wow, cool man, big thanks! http://ypsbcfpmbbqqpl.com


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